Hotstar, is a lesser-known Disney-owned service which has set global streaming records, is about to have a very busy in the few months. Disney plans to bring its on-demand streaming service Plus in India through the Hotstar from March 29, a little sooner than expected, the company said’s on Tuesday.
In an earnings call with analysts, Disney chief executive and the CEO Mr.Bob Iger said the entertainment conglomerate will launch the service in one of the world’s largest entertainment markets at the beginning of the next edition of the IPL cricket tournament of 2020 summer, the most noteworthy event on Hotstar all year. He also revealed that Disney+ had amassed 26.5 million paying subscribers on worldwide.
We have already reported in November that the company was planning to launch its streaming service in India by the second half of the year, followed by its entry in india including southern asian regions. We also reported that by end of Q1, the company was likely to raise of the subscription price point of the Hotstar service, a Star India-owned its service it owns as a part of its acquisition of Fox.
Hotstar, reported that more than 100 million daily active users and 300 million monthly active users last year. The service, which currently offers its premium offering for about $14 a year, also features shows and movies from HBO, ABC and Showtime of the all times. It also offers that an ad-supported free tier, from which has of two years ago, included about 80 percent of the catalog.Its really more likeable from a paid streaming service.
“One will be more premium in nature that will include the entire library of original programming, it mean of full copy from the disney plus server and the other one will be more basic that will have the library and not the original programming priced for the market and launched at a very peak period of time from the IPL season,” he said.
“So we think of it’s an opportune moment, we take advantage of the presence of the Star in the market and the millions of subscribers that they also have, we take advantage of the sports tie-in and we have to use the interface and the technology that includes the billing that already exists to launch a service we believe under very optimal circumstances,” he has added.
Streaming Video War :
Disney could use the help as the streaming video war is waged on the global stage this year against rivals to Netflix and Amazon mainly. India is widely viewed to the one of the biggest source of new subscribers.
Disney+ and Hotstar, will have two tiers of pricing where the premium variant will include its original programming like “Star Wars” TV series “The Mandalorian” and “Wanda Vision” and “Loki” from Marvel.
Hotstar with dozens of video streaming services in India, including its global rivals Netflix and Amazon Prime Video. In recent years, all of these entertainment streaming services have made original series and movies for the Indian market users. The most notable original series on Hotstar is the remake of “The Office.”
CEO of Disney Company Mr.Bob Iger said the company will rebrand the premium tier of Hotstar to “Disney plus Hotstar.” “So we see in this as a great opportunity to use the proven platform of Hotstar to launch the new Disney+ service in one of the most populous countries and fastest growing economies in the world with the most popular streaming service.”